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Promotional Culture and Convergence

Promotional Culture and Convergence
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Promotional Culture and Convergence
Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions._x000D_ _x000D_  

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2013-04-11
  • Language: English
  • Number of Pages: 256
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.39kg
  • SKU: Stock
  • ISBN: 9780415672801
Taylor & Francis Taylor & Francis
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