Transformative Consumer Research for Personal and Collective Well-Being

Daily existence is more connected to consumer behaviors than ever before, raising many issues around well-being and quality of life._x005F_x000D_ Problematic consumer behaviors include unhealthy eating, alcohol, tobacco, pornography, and gambling abuse, credit card mismanagement, marketplace discrimination, and ecological deterioration._x005F_x000D_ This book explores opportunities for improving well-being via consumer behaviors, such as empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities.