Brand Meaning

The Influence of Values on Consumer Behaviour

-20 %

This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the ef..

₹8,812.80 ₹11,016.00

The Psychology of Entertainment Media

-20 %

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...

₹3,891.58 ₹4,864.48

Gender, Culture, and Consumer Behavior

-20 %

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...

₹4,405.66 ₹5,507.08

-20 %

Online Consumer Behavior

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...

₹4,846.30 ₹6,057.88

Creating Images and the Psychology of Marketing Communication

-20 %

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are ..

₹3,230.62 ₹4,038.28

Consumer Behavior Knowledge for Effective Sports and Event Marketing

-20 %

First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company...

₹3,304.06 ₹4,130.08

Global and Multinational Advertising

-20 %

First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company...

₹2,496.22 ₹3,120.28

Measuring Advertising Effectiveness

-20 %

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company...

₹4,038.46 ₹5,048.08

-20 %

Sex in Consumer Culture

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming,..

₹6,902.62 ₹8,628.28

Handbook of Consumer Psychology

-20 %

First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company...

₹7,343.26 ₹9,179.08

Consumer Behavior and Advertising Involvement

-20 %

First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company...

₹5,947.90 ₹7,434.88

Deception In The Marketplace

-20 %

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection..

₹2,349.34 ₹2,936.68