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Creating Images and the Psychology of Marketing Communication

Creating Images and the Psychology of Marketing Communication
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Creating Images and the Psychology of Marketing Communication
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

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  • Publisher: Psychology Pre
  • Publication Place: UK
  • Publication Year: 2012-10-01
  • Language: English
  • Number of Pages: 442
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.66kg
  • SKU: Stock
  • ISBN: 9780415647076
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹3,230.62
    ₹4,038.28
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