Sports Business

This is the first book to introduce the fundamentals of golf business and management, covering key topics such as governance, participation, media, club management, sponsorship and retail, at elite and non-elite levels. With a section exploring the development of golf on every continent, this is vit..

Now in a fully revised and updated second edition, this book presents an unparalleled range of brand new, cutting-edge case studies that show how contemporary sport business is done, that illustrate the most important issues and managerial developments in professional sport, and that provide fascina..

Anybody working in sport business today has to have an international perspective. This book offers an in-depth guide to the key themes and issues in international sports business, covering every core area from strategy and marketing to finance, media and the law. Includes cases and authors from the ..

The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It covers every key issue and functional area..

The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It covers every key issue and functional area..

This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, and to show how sport business professionals can use analytical techniques to improve their professional practice. While other books on sports analytics have focused almost exc..

This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging gui..

This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging gui..

The sports agent has become a significant figure in contemporary sports business. Drawing on extensive empirical research into football around the world, this book explains what agents do, how their role has changed, why this is important for future sport business, and how understanding the role of ..

Focusing on football's growing commercialization, this book covers such topics as fans becoming shareholders with a say in the running of the clubs, and the setting up of a government scheme to support shareholder trusts...

The Global Horseracing Industry offers a broad-ranging examination of the contemporary horseracing industry, from economic, social, ethical and environmental perspectives. The book draws on in-depth, mixed-method research into the racing and breeding industries. It explores the economic structure of..

The Global Horseracing Industry offers a broad-ranging examination of the contemporary horseracing industry, from economic, social, ethical and environmental perspectives. The book draws on in-depth, mixed-method research into the racing and breeding industries. It explores the economic structure of..