-20 %
-
Shop by Category
Sale
-
COPAL Packages
COPAL Packages
Find All COPAL Packages here
-
RAPS by T&F
- Open Access
20% OFF on all RAPS Category books Shop now
Essentials of Business Research Methods
More From Same category
-20 %
The Holy Grail for most organisations, is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the quest..
₹8,445.60 ₹10,557.00
-20 %
Marketing Database Analytics presents a step-by-step process for interpreting data to gain insights that drive business decisions. The book establishe..
₹3,891.58 ₹4,864.48
-20 %
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essen..
₹9,180.00 ₹11,475.00
-20 %
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argu..
₹2,936.86 ₹3,671.08
-20 %
-20 %
-20 %
-20 %
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of c..
₹11,750.40 ₹14,687.99
-20 %
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or ..
₹3,304.06 ₹4,130.08
-20 %
-20 %
-20 %
Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies...
₹11,750.40 ₹14,687.99