Tourism Marketing

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing...

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses..

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the c..

This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the ..

Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor econ..

This is the first book to comprehensively consider the relevance of social marketing principles and practice to tourism, destination management and marketing. It provides insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and..

In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geographical..

In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geographical..