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Marketing Management

Marketing Management
Brand: Taylor & Francis Model: Stock
A practical, hands-on guide to sales management, 7 Secrets to Successful Sales Management presents an integrated approach to sales management. It combines the author's years of management experience with innovative, cutting-edge strategies for motivating the sales force, recruiting quality salespeop..
₹4,919.74 ₹6,149.68
Brand: Taylor & Francis Model: Stock
This book presents a step-by-step template for integrating VOC into the fuzzy front end of the commercialization process. It demonstrates how product development teams can get an early focus and stay on course during the commercialization process, and it provides a set of breakthrough tools that may..
₹6,388.54 ₹7,985.68
Brand: Taylor & Francis Model: Stock
Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effects* Customer effects* Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describi..
₹2,569.66 ₹3,212.08
Brand: Taylor & Francis Model: Stock
Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approac..
₹11,016.00 ₹13,770.00
Brand: Taylor & Francis Model: Stock
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of mar..
₹8,078.40 ₹10,098.00
Brand: Taylor & Francis Model: Stock
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of mar..
₹2,936.86 ₹3,671.08
Brand: Taylor & Francis Model: Stock
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of th..
₹8,078.40 ₹10,098.00
Brand: Taylor & Francis Model: Stock
The text is aimed at CEOs and all executive management, however the scope of the material will engage the entire organization. The authors identify the key ingredients of service excellence and show how leading companies have achieved success. Each chapter begins with a review of the key components ..
₹3,010.30 ₹3,762.88
Brand: Taylor & Francis Model: Stock
The text is aimed at CEOs and all executive management, however the scope of the material will engage the entire organization. The authors identify the key ingredients of service excellence and show how leading companies have achieved success. Each chapter begins with a review of the key components ..
₹8,078.40 ₹10,098.00
Brand: Taylor & Francis Model: Stock
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, b..
₹8,078.40 ₹10,098.00
Brand: Taylor & Francis Model: Stock
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, b..
₹3,010.30 ₹3,762.88
Brand: Taylor & Francis Model: Stock
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the Marketi..
₹2,349.34 ₹2,936.68
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