Menu
Your Cart
20% OFF on all RAPS Category books Shop now

Strategic Marketing Management

Strategic Marketing Management
-20 %
Strategic Marketing Management
Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

Write a review

Please login or register to review
  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-07-28
  • Language: English
  • Number of Pages: 884
  • Edition: 3
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 1.64kg
  • SKU: Stock
  • ISBN: 9781138441224
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹11,016.00
    ₹13,770.00
    Tags: ,
    Notification Module
    This is the sticky Notification module. You can use it for any sticky messages such as cookie notices or special promotions, etc.