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Branding in Governance and Public Management

Branding in Governance and Public Management
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Branding in Governance and Public Management
This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2012-11-13
  • Language: English
  • Number of Pages: 188
  • Edition: 1
  • Series: Routledge Critical Studies in Public Management
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.28kg
  • SKU: Stock
  • ISBN: 9780415817912
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,789.98
    ₹3,487.48
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