Events Marketing

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify t..

The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what is sponsorship, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event..

The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what is sponsorship, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event..

The book focuses on core marketing and PR current theory specifically relevant to the events, introducing students to topics from marketing strategy, consumer marketing and PR to how to use the internet to promote events. It integrates a range of international case studies from small-scale events to..

The book focuses on core marketing and PR current theory specifically relevant to the events, introducing students to topics from marketing strategy, consumer marketing and PR to how to use the internet to promote events. It integrates a range of international case studies from small-scale events to..