Media Management

This collection discusses the main conceptual and practical issues which have framed the academic analysis of communication and media policies in Europe over the course of at least the last decade, exploring the key issues that can set the agenda for the short to medium term in communication and med..

This collection discusses the main conceptual and practical issues which have framed the academic analysis of communication and media policies in Europe over the course of at least the last decade, exploring the key issues that can set the agenda for the short to medium term in communication and med..

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields;..

Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today’s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressiv..

 Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. It provide..

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices...

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly updated presentation of the ratings industry and analysis processes, and serves as a prac..