This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.
Publisher: Routledge
Publication Place: UK
Publication Year: 2016-01-21
Language: English
Number of Pages: 336
Edition: 1
Series: Routledge Research in Cultural and Media Studies
This collection discusses the main conceptual and practical issues which have framed the academic analysis of communication and media policies in Euro..
Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals unde..
This collection discusses the main conceptual and practical issues which have framed the academic analysis of communication and media policies in Euro..
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The..
Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today’s media organizations. Using media-based c..
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and..