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Mass Communication

Mass Communication
Brand: Taylor & Francis Model: Stock
In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science a..
₹8,445.60 ₹10,557.00
Brand: Taylor & Francis Model: Stock
This book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor...
₹3,672.00 ₹4,590.00
Brand: Taylor & Francis Model: Stock
International communication scholars have long been interested in how local, national, and transnational media communications shape people’s attitudes and values. This book examines a range of questions pertinent to public opinion toward globalization in urban China by analyzing a four-city comparat..
₹2,789.98 ₹3,487.48
Brand: Taylor & Francis Model: Stock
International communication scholars have long been interested in how local, national, and transnational media communications shape people’s attitudes and values. This book examines a range of questions pertinent to public opinion toward globalization in urban China by analyzing a four-city comparat..
₹8,812.80 ₹11,016.00
Brand: Taylor & Francis Model: Stock
This textbook for upper-division courses in Entertainment Studies introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. Entertainment & Society examines a broad range of types of entertainment that we enjoy in our daily liv..
₹12,117.60 ₹15,146.99
Brand: Taylor & Francis Model: Stock
This exciting collection raises important questions regarding what journalism should look like after the events of September 11th. It will be necessary reading for those concerned with the integrity of journalistic practice...
₹8,078.40 ₹10,098.00
Brand: Taylor & Francis Model: 9780415460156
This exciting collection raises important questions regarding what journalism should look like after the events of September 11th. It will be necessary reading for those concerned with the integrity of journalistic practice...
₹2,275.90 ₹2,844.88
Brand: Taylor & Francis Model: 9780415493253
Journalism and Free Speech brings together for the first time an historical and theoretical exploration of journalism and its relationship with the idea of free speech. Though freedom of the press is widely regarded as an essential ingredient to democratic societies, the relationship between the ide..
₹7,711.20 ₹9,639.00
Brand: Taylor & Francis Model: 9780415494984
This book draws on a variety of theoretical approaches and a wealth of titles from around the world to demonstrate how significant the magazine has been, and continues to be, to in the realm of journalism and cultural production..
₹2,643.10 ₹3,303.88
Brand: Taylor & Francis Model: Stock
This book draws on a variety of theoretical approaches and a wealth of titles from around the world to demonstrate how significant the magazine has been, and continues to be, to in the realm of journalism and cultural production..
₹8,078.40 ₹10,098.00
Brand: Taylor & Francis Model: Stock
A selection of topics that are important to the study of child development, but are also subjects of general societal concern. The research articles included have been chosen for their accessibility to students, and they are accompanied by study questions...
₹10,648.80 ₹13,311.00
Brand: Taylor & Francis Model: Stock
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure..
₹8,078.40 ₹10,098.00
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