The Practice of Government Public Relations

Providing a fundamental understanding of the tools available to address the changing context of government communications, this book unveils novel ways to integrate cutting-edge technologies to craft and maintain a positive public image. Examining the regulations that influence public information, the book addresses key topics and provides an up-to-date overview of best practices. It examines the specifics of government public relations and includes a CD-ROM with PowerPoint® slides, checklists, and additional resources.