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Advertising in Developing and Emerging Countries

Advertising in Developing and Emerging Countries
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Advertising in Developing and Emerging Countries
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Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2011-08-18
  • Language: English
  • Number of Pages: 352
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.93kg
  • SKU: Stock
  • ISBN: 9780566091742
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹8,445.60
    ₹10,557.00
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