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The Routledge Companion to Marketing History

The Routledge Companion to Marketing History
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The Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marketing practice as well as a broad analysis of the field.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2016-01-28
  • Language: English
  • Number of Pages: 500
  • Edition: 1
  • Series: Routledge Companions in Business, Management and Accounting
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 1.01kg
  • SKU: Stock
  • ISBN: 9780415714181
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹13,953.60
    ₹17,441.99
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