Marketing for Attorneys and Law Firms

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool in evaluating and improving old marketing strategies and creating new marketing strategies where such advertising was neglected. For attorneys, academics, consultants, marketing experts, and students concerned about the development of marketing strategies in this specialized field, Marketing for Attorneys and Law Firms is an invaluable reference book.