Marketing Communications for Local Nonprofit Organizations

As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization's future. This practical handbook provides expert guidance on how to successfully combine “targets” (employees, volunteers, relationships with the for-profit community) with “tools” (communications and media, fundraising) for maximum effect.