Volunteerism Marketing

Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers and for academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. You will gain a better understanding of what kind of people to look for when seeking volunteers in hospitals, hospices, for organ donation, and public education. Through studies and tests such as the Myers-Briggs Type Indicator, Volunteerism Marketing explores the differing personality traits and characteristics of volunteers in differing fields. This valuable book also contains a systematically arranged section of 131 of the most important research studies on volunteerism.