![Deception In The Marketplace Deception In The Marketplace](https://bestbookbuddies.com/shop/image/cache/catalog/Seller_35/9780805860863-550x550h.jpg)
-20 %
Deception In The Marketplace
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research.
₹4,038.46
₹5,048.08