Menu
Your Cart
20% OFF on all RAPS Category books Shop now

Virtual Social Identity and Consumer Behavior

Virtual Social Identity and Consumer Behavior
-20 %
Virtual Social Identity and Consumer Behavior
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

Write a review

Please login or register to review
  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2010-08-30
  • Language: English
  • Number of Pages: 248
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.34kg
  • SKU: Stock
  • ISBN: 9780765623966
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹3,304.06
    ₹4,130.08
    Tags: ,
    Notification Module
    This is the sticky Notification module. You can use it for any sticky messages such as cookie notices or special promotions, etc.