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On the Marketisation and Marketing of Higher Education

On the Marketisation and Marketing of Higher Education
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On the Marketisation and Marketing of Higher Education
This research based book on higher education marketing aims to examine more sophisticated ways of thinking about, and methods for, marketing higher education._x005F_x000D_ This book was originally published as a special issue of the Journal of Marketing Management.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2015-07-23
  • Language: English
  • Number of Pages: 240
  • Edition: 1
  • Series: Key Issues in Marketing Management
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.43kg
  • SKU: Stock
  • ISBN: 9781138953482
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,569.66
    ₹3,212.08
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