Strategic Integrated Marketing Communications

Request more info

Tags: ,

More From Same category

Entrepreneurship Marketing

-20 %

This new textbook introduces the importance of marketing to entrepreneurial firms. Walking the student through the fundamentals of marketing within th..

₹9,180.00 ₹11,475.00

-20 %

Marketing Management

The effect of culture on marketing management is often vastly under-appreciated. This edited textbook seeks to redress this issue, emphasizing the imp..

₹3,524.38 ₹4,405.48

New Horizons in Arts, Heritage, Nonprofit and Social Marketing

-20 %

_x000D_ This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research..

₹8,445.60 ₹10,557.00

-20 %

The Marketing Matrix

In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide ..

₹2,863.42 ₹3,579.28

Historical Research in Marketing Management

-20 %

This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing histor..

₹8,445.60 ₹10,557.00

New Developments in Online Marketing

-20 %

_x000D_ This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolution..

₹2,643.10 ₹3,303.88

Marketing Management and Strategy

-20 %

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings tog..

₹3,083.74 ₹3,854.68

Contemporary Issues in Marketing and Consumer Behaviour

-20 %

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest de..

₹2,716.54 ₹3,395.68

Market-Led Strategic Change

-20 %

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case s..

₹11,383.20 ₹14,229.00

-20 %

Pioneers in Marketing

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Sim..

₹8,812.80 ₹11,016.00

The Psychology of Marketing

-20 %

Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, managem..

₹8,445.60 ₹10,557.00

Innovation and Marketing in the Video Game Industry

-20 %

Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how ..

₹8,445.60 ₹10,557.00