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Pioneers in Marketing

Pioneers in Marketing
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Pioneers in Marketing
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor,  Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biography in the study of marketing thought and lessons drawn from this collection.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2012-02-01
  • Language: English
  • Number of Pages: 210
  • Edition: 1
  • Series: Routledge Advances in Management and Business Studies
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.42kg
  • SKU: Stock
  • ISBN: 9780415891936
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹8,812.80
    ₹11,016.00
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