Menu
Your Cart
20% OFF on all RAPS Category books Shop now

The Fantasy Sport Industry

The Fantasy Sport Industry
-20 %
The Fantasy Sport Industry
This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond. _x005F_x000D_ The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

Write a review

Please login or register to review
  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2015-05-22
  • Language: English
  • Number of Pages: 176
  • Edition: 1
  • Series: Routledge Research in Sport, Culture and Society
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.28kg
  • SKU: Stock
  • ISBN: 9781138898714
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,643.10
    ₹3,303.88
    Tags: ,
    Notification Module
    This is the sticky Notification module. You can use it for any sticky messages such as cookie notices or special promotions, etc.