To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.
In Citizenship and Advocacy in Technical Communication, teachers, researchers, and practitioners will find a variety of theoretical frameworks, empir..
The contributors to Culture, Communication and Cyberspace examine these challenges through chapters that explore the different aspects of internationa..
Changes in English Renaissance technical books provide a new, and as yet largely unexplored means of viewing the Renaissance and the dramatic changes ..
Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, ..
This volume examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ need..
Traces the evolution of written forms of communication at Lukens Steel from 1810 to 1925. This volume offers an overview linking technical communicati..
Examines the impact of outsourcing on the field of technical communication. This title addresses the needs of graduate students, faculty, and technica..
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Social Media in Disaster Response focuses on how emerging social web tools provide researchers and practitioners with new opportunities to add..
Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. _x000D_
Combining a handbook on basic..
This practical volume provides a thorough introduction to conducting and critically reading research in technical communication, complete with exempla..
This collection, aimed at scholars, teachers, and practitioners in technical communication, focuses on the praxis-based connections between technical ..