Public Relations

First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company...

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical? _x005F_x000D_ Usi..

This book enables organisations of all kinds to engage with decision-makers effectively, providing a good understanding of the key stakeholders involved, the formal and informal process of engagement, the importance of getting organised internally, developing a strategy for engagement, and how to de..

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals ..

The importance of creating a favourable impression is vitally important for businesses, if they are to achieve strategic goals. _x000D_ Using cases from companies such as Google, Unilever and Barclays, Van Riel provides practical insights on how to implement communication techniques which will build..

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence ..

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence ..

The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Author Otto Lerbinger helps readers understand the ways of thinking required for successful crisis management in today’s world...

This Handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business...

This Handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business...

While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity. Low morale and its costliest indicator, high turno..

This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibili..