Public Relations

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications..

Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual ..

_x005F_x000D_ Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address thi..

This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at..

This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at..

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen._x005F_x000D_ This original and thought-provoking book not only critically analyses how PR and its..

Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works significantly precede Public Relations as a phrase or profession, all are in no doubt about the force of planned public communication and the power that ..

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse...

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse...

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism...

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them...

Public Relations Ethics and Professionalism suggests a whole new approach to PR ethics; exploring the idea that professions construct a public face or persona, disowning their shadow aspects in the process. By reconceptualising public relations ethics through a Jungian lens, this book proposes that ..