Advertising Studies

The Advertising and Consumer Culture Reader assembles the most important writings on advertising and society. Arranged thematically, these 27 essays will provide readers with the some of the best-known and most provocative writings on the nature, process, and social implications of advertising and c..

The Advertising Handbook provides a critical introduction to advertising and marketing practices today...

This book's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, profes..

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business...

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, emp..

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a devel..

The Global Advertising Regulation Handbook..

The Global Advertising Regulation Handbook..

The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marke..

The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marke..

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. _x000D_ _x000D_ The book contains eight sections:_x000D_ _x000D_ _x000D_ _x000D_ Histori..

This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included...