Destination Marketing

This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs par..

The focus of this book is a corporate survival plan that describes how a multinational can monitor its exposure to intervention and then seek to reduce it. It reports on the successes and failures of firms as they implement various global management systems and recommends a general strategy. Such a ..

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area...

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area...

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan...

Price Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. You are given an overview of basic pricing techniques and introduced to strategic pricing issues such as: strategic market segmentation, product bundling, ..

Price Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. You are given an overview of basic pricing techniques and introduced to strategic pricing issues such as: strategic market segmentation, product bundling, ..

This book explores the specific nature of pricing human resources and focuses on how to manage pricing teams, pricing talent, pricing career and how to organize the pricing function for success. It is dedicated to the pricing function and is aimed at helping pricing professionals manage their career..

Promotional Marketing..

Promotional Marketing..

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this bo..

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this bo..