Public Relations

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique pictur..

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this bo..

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this bo..

In this work, the authors investigate the role, status and influence of Personnel or Human Resource directors. They offer both theoretical perspectives and case studies, in order to explain the 'politics' of board relationships...

Drawing on theoretical perspectives including Bourdieu's work, the sociology of the professions, identity and postcolonial / critical race theory, this book examines both occupational discourses of PR identity and purpose and practitioner accounts of their experiences in PR...

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updati..

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updati..

Promoting Nonprofit Organizations guides the reader in developing and implementing a public relations strategy to enhance a nonprofit’s reputation. Offering a highly practical approach, this is a great resource for students in public relations and nonprofit management courses, and for professionals ..

Promoting Nonprofit Organizations guides the reader in developing and implementing a public relations strategy to enhance a nonprofit’s reputation. Offering a highly practical approach, this is a great resource for students in public relations and nonprofit management courses, and for professionals ..

This book examines the origins of the Irish state in its first independent incarnation, the Irish Free State (1922-1937), exploring how contemporary public relations and propaganda techniques were used to construct an identity for a new state, which after enduring seven years of insurrection and civ..

This book combines the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations to develop a new concept of public interest communication. It develops this within key social and cultural contexts that resonate globall..

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications..