Public Relations

An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the impacts, requirements, and implications of safety professionals’ actions and inactions as related to state and federal laws. It presents information on ..

Encouraging a long overdue shift in thinking, this book gives managers and CEO's the means to maximize employee potential by first showing them how to increase the improvement power of their HR departments. Jekiel, who has been implementing Lean initiatives out of HR offices for 20 years, defines th..

With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable behavior by financial groups and auditors, corporate behavior has become the highest priority topic for businesspeople, investors, politicians and the pub..

Explains how knowledge management and corporate integrity intersect. This book shows executives how to develop a strategic approach to corporate integrity in the post-Enron age. It explains how a company can re-engineer knowledge management systems to build and maintain an effective corporate integr..

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and E..

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and th..

Most books on workplace violence focus on psychological profiles. Schneid examines the issue from a safety/health professional's viewpoint, taking all angles, legal issues, and potential ramifications into account. Occupational Health Guide to Violence in the Workplace focuses on not only in-house e..

Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspect..

The issue of minority ethnic groups' experiences of the criminal justice process, and in particular whether they are subject to disadvantageous treatment, has received much attention in recent years following high-profile events such as the publication of the Macpherson report in 1999 and the riots ..

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practiti..

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the area in detail, and to establish a research agenda for future studies...

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the area in detail, and to establish a research agenda for future studies...