Consumer Psychology

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company...

This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands...

This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands...

This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice...

This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice...

The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. This book uncovers people's subjective experiences of consumption..

This second edition of The Psychology of Advertising is a fully updated revision of the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of so..

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...

The Psychology of Fashion provides a succinct overview of how our thinking and behavior is affected by the fashion industry, examining how fashion design can undermine healthy body image, and how psychology can inform a more sustainable perspective on the production and disposal of clothing...

Daily existence is more connected to consumer behaviors than ever before, raising many issues around well-being and quality of life._x005F_x000D_ Problematic consumer behaviors include unhealthy eating, alcohol, tobacco, pornography, and gambling abuse, credit card mismanagement, marketplace discrim..