Public Relations

Gender is a relatively undefined area of thinking in the public relations field and there have been few serious studies of gender and public relations. Positioned within the critical public relations stream, this book aims to fill a significant gap in the literature and provide readers with the mean..

Global Writing for Public Relations provides resources to help students and public relations practitioners learn best practices on writing in English to communicate and connect with a global marketplace.  This text has a clear focus on writing public relations materials in English that can be unders..

Global Writing for Public Relations provides resources to help students and public relations practitioners learn best practices on writing in English to communicate and connect with a global marketplace.  This text has a clear focus on writing public relations materials in English that can be unders..

This book is about how and why information about health and medical science is communicated to target audiences through a range of PR techniques. It brings together information on the wide range of health-related public relations activities and combines a critical, analytical and cultural view of th..

This book is about how and why information about health and medical science is communicated to target audiences through a range of PR techniques. It brings together information on the wide range of health-related public relations activities and combines a critical, analytical and cultural view of th..

In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communicat..

How to be a Manager..

Highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. This book is useful for PR teams working in a national or, particularly, an international envir..

If It Wasn't For the People...This Job Would Be Fun provides executives, managers, and supervisors with the techniques needed to ensure that employees willingly and consistently perform to ever higher levels of expectation. Not only does following this process give readers the results, it also effe..

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions. This b..

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions. This b..

An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the impacts, requirements, and implications of safety professionals’ actions and inactions as related to state and federal laws. It presents information on ..