Consumer Psychology

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...

Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm...

This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrou..

This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrou..

This handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within Consumer Psychology.It is unique in the international breadth of its contributors and the cross-cultural nature of much of its content...

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company...

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a..

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple pe..

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation...

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company...