Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning...
Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning...
Explores the development of internship experiences, creates an introduction to the topic of internships, and provides a foundation for college-corporation partnerships in professional education and training...
Interviewing in a Changing World offers students the broadest coverage of interviewing available today as this text demonstrates that interviewing techniques differ in accordance with varying situations and contexts. ..
To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power...
Lean Technical Communication: Toward Sustainable Program Innovation offers a theoretically and empirically-grounded model for growing and stewarding professional and technical communication programs under diverse conditions...
This handbook provides students with the communication skills they will need to further their careers. It provides self-assessments, a structure for planning, and the skills required for starting a career. The handbook highlights the main issues that have to be taken in consideration when planning a..
Focuses on the questions to be addressed by those committed to developing high-quality online education programs. This work adresses questions such as: What are the issues to consider when first developing and then sustaining an online education program? How do we create interactive, pedagogically s..
Examines the impact of outsourcing on the field of technical communication. This title addresses the needs of graduate students, faculty, and technical communicators who want to teach, practice, or conduct research in this area. It explores issues of curriculum, project management, legal considerati..
This volume examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying a new framework to identify situations in which audiences will benefit from plain language, it offers in-depth profiles ..