Corporate Social Responsibility & Business Ethics

The book contains original theoretical and empirical material and attention is paid to the principal social and environmental impact measurement models, analysing their main features so as to pinpoint their adequacy in assessing the social dimension and to tailor their use more closely to the specif..

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to ..

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to ..

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to ..

This third edition of a bestseller covers best practices, organizational responsiveness, market orientation, and strategic planning issues that lead to profitable and world-class customer service. This revised edition addresses current trends in value-adding business practice, from understanding how..

In the wake of the 1987 Brundtland Report, sustainable development has become a key factor to the management systems in businesses and a means by which companies can increase their long-term value. Being a ‘sustainable company’ increasingly means ’staying alive in business’ and has become a necessit..

Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanisms to alleviate global poverty. This book takes a bottom-up human-centred approach and examines examples that engage the poor in BoP product ..

Sustainability in Austerity has been written to provide local leaders with a lifebelt in these turbulent times. It empowers local authorities to address the challenges they now face – by offering a treasure chest of cost-neutral and powerful ways for leaders in local government to advance sustainabi..

The textile industry plays a significant part in the global economy, yet often operates with disregard to its environmental and social impacts. This book takes a wide-ranging look at current analysis of the industry and explores the issues of continuous consumption and increasing disposability...

This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for ..

Given the intermediary role banks play within economies, their potential contribution toward sustainable development is enormous. This book has been produced in order to present global perspectives and case studies on the financial services sector and how it is responding to this challenge...

Strong competitive pressure and a dynamic market mean multinational companies in China must innovate with extraordinary pace. Environmental sustainability is a key driver for the best companies. This book shows how major household names have transformed their practices, and the impact this is having..