Consumer Psychology

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy..

This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues...

The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide..

The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide..

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company...