Marketing Research

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketin..

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically exam..

Marketing Database Analytics presents a step-by-step process for interpreting data to gain insights that drive business decisions. The book establishes the importance of database analytics, integrating business and marketing practice. Demonstrating both concepts and techniques, this book will serve ..

Marketing Database Analytics presents a step-by-step process for interpreting data to gain insights that drive business decisions. The book establishes the importance of database analytics, integrating business and marketing practice. Demonstrating both concepts and techniques, this book will serve ..

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ or how does marketing theories shape action, who uses marketing theori..

Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies...

Review of Marketing Research..

Review of Marketing Research..

Review of Marketing Research..

Review of Marketing Research..

Review of Marketing Research..

Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its ..