Media & Film Studies
Brand: Taylor & Francis
Model: Stock
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers ..
₹8,445.60 ₹10,557.00
Brand: Taylor & Francis
Model: Stock
First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company...
₹1,908.70 ₹2,385.88
Brand: Taylor & Francis
Model: 9780415147163
Brings together the most important work which has shaped the field of communication studies and samples a range of theories from a wide range of disciplines...
₹6,902.62 ₹8,628.28
Brand: Taylor & Francis
Model: Stock
The Concise Routledge Encyclopedia of the Documentary Film is a fully international reference work on the history of the documentary film from the Lumière brothers' Workers Leaving the Factory (1885) to Michael Moore's Fahrenheit 911 (2004)...
₹2,643.10 ₹3,303.88
Brand: Taylor & Francis
Model: Stock
Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared...
₹11,016.00 ₹13,770.00
Brand: Taylor & Francis
Model: 9780415452267
The Contemporary Hollywood Reader is a dynamic selection of scholarly writings on Hollywood from the post-World War II period onwards, divided into three sections, each with contextualizing introductions from the Editor. The sections, Production, Text, and Circulation, address all the major perspect..
₹2,643.10 ₹3,303.88
Brand: Taylor & Francis
Model: 9780415117500
A classic account of the prehistory and early years of cinema in Britain. This new paperback edition provides a fascinating account of the rich and hitherto hidden history of the origins of film...
₹2,055.58 ₹2,569.48
Brand: Taylor & Francis
Model: Stock
A classic account of the prehistory and early years of cinema in Britain. This new paperback edition provides a fascinating account of the rich and hitherto hidden history of the origins of film...
₹11,016.00 ₹13,770.00
Brand: Taylor & Francis
Model: 9780415085991
This documents and analyses the `Dynasty phenomenon', the hotly debated success of the Hollywood-made soaps which it is said heralded a profound transformation of European television...
₹2,275.90 ₹2,844.88
Brand: Taylor & Francis
Model: Stock
This documents and analyses the `Dynasty phenomenon', the hotly debated success of the Hollywood-made soaps which it is said heralded a profound transformation of European television...
₹6,902.62 ₹8,628.28
Brand: Taylor & Francis
Model: Stock
Using primary materials, Highmor brings together a wide range of thinkers to provide a comprehensive resource on theories of everyday life. Highmore's introduction surveys the development of thought about everyday life...
₹6,535.42 ₹8,169.28
Brand: Taylor & Francis
Model: 9780415230254
Using primary materials, Highmor brings together a wide range of thinkers to provide a comprehensive resource on theories of everyday life. Highmore's introduction surveys the development of thought about everyday life...
₹2,349.34 ₹2,936.68