Economics, Finance, Business & Industry

In the modern world, the key to prosperity—or failure—in the global marketplace is awareness of cultural differences. Multicultural Behavior and Global Business Environments offers a sweeping multidisciplinary inventory of facts, theories, and practical ideas for making multiculturalism..

New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical inform..

New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical inform..

With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to&#..

Newer Insights into Marketing analyzes and investigates international marketing strategies to determine effective marketing practices of businesses in the global arena. Containing case studies, tables, charts, and evaluations of specific marketing campaigns, this book allows marketers and market res..

In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. This ..

In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. This ..

In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, ..

In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, ..

Organizational and Structural Dilemmas in Nonprofit Human Service Organizations explores the common pitfalls that plague nonprofit human service organizations and cause them to fail in their missions. In this book, leading scholars analyze and evaluate the inherent difficulties that impede effective..

This comprehensive textbook uses realistic case examples, self-tests, and plentiful tables and figures to illustrate the principles of workplace behavior. The classic areas of ethics, motivation, conflict, and organizational culture are amply covered, while special attention is paid to such current ..

Through change and development, human service organizations can promote the well-being of their clients more effectively. This important book describes and analyzes recent research on organizational change and development in the social and human services. It is particularly relevant in light of the ..