Public Relations

In the age of social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of Everything takes a perspective that is less concerned with ideas of communication and information than with experience and drama - a way of looking a..

The Public Relations Strategic Toolkit, Second edition presents readers with essential guidance on developing public relations skills across the key themes of planning, corporate communications, and stakeholder engagement, as well as giving in depth coverage of professional practice...

Total Quality in Managing Human Resources..

This text is a companion manual, presenting techniques to facilitate a continuous improvement effort designed to banish complacency from an organization...

Transparency, Public Relations and the Mass Media is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understa..

The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. _x000D_ Recommended for academics, as well as professionals in Financial Services PR..

This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how ..